Atlanta Bicycle Coalition 360° Advocacy Films
Three 360° advocacy films placing viewers in cyclists’ perspectives to promote Atlanta Streets Alive and safer bicycle infrastructure.
Bike infrastructure is easier to understand from the street than from a policy diagram.
Atlanta Streets Alive temporarily closes city streets to cars so people can walk, ride, and experience a different model of public space. The Atlanta Bicycle Coalition commissioned 360° advocacy films intended to put viewers closer to the embodied perspective of a cyclist and build support for safer streets, bike lanes, and the Streets Alive program.
End-to-end immersive advocacy production.
I directed, produced, filmed, edited, and developed the three 360° advocacy films for web delivery. The Arthur M. Blank Foundation funded the production supporting the Coalition’s campaign.
My role
Director · Producer · Developer. I handled the immersive production pipeline from 360° capture and editorial construction through web-based delivery.
Perspective was the argument.
The films used 360° video to position viewers within the street environment rather than only showing bicycle infrastructure from an external camera. That embodied viewpoint supported a straightforward advocacy goal: help audiences understand what streets feel like to cyclists and why safer infrastructure changes the experience of moving through the city.
The films were published through the Atlanta Bicycle Coalition’s website.
Three 360° films were produced and distributed on the Coalition’s website. I do not currently have defensible audience metrics, so the case study focuses on the commissioned production, advocacy intent, and public distribution rather than estimating reach.
Three immersive advocacy pieces.
A civic-communication project that used immersive perspective for advocacy rather than novelty.
The project belongs in the portfolio because it shows how my technical practice has repeatedly intersected public communication. The medium was selected to make perspective itself persuasive: viewers were asked to occupy the street from a cyclist’s position and consider infrastructure through that situated experience.